HERZ on Tour

Our heart beats globally

Across continents, HERZ is synonymous with pioneering, time-saving, compact and efficient products for building technology. From Canada to the Fiji Islands, HERZ products are in high demand and successfully in use worldwide. In order to continue exporting to the whole world as an Austrian company, HERZ is strengthening its presence in all markets. In order to achieve the HERZ goals, HERZ took part in numerous trade fairs last year. Particular attention was paid to African countries in 2023. HERZ has expanded and strengthened its presence in Africa and expanded and intensified its partnerships in this region.

Africa

HERZ has had a strong presence in various African countries for years, including Ghana, Nigeria, Ethiopia, South Africa, Tunisia, Morocco, Algeria, Egypt, Namibia and Kenya. Libya has now also been included since 2023. In the world's warmest continent, HERZ products for drinking water and cooling, from small dimensions to large flange designs, are in particularly high demand and are used extensively.

HERZ is also particularly active at trade fairs in African countries. In November 2023, for example, HERZ products for drinking water and cooling were in the spotlight at BIG5 Construct in Kenya. In the same month, HERZ successfully took part in the Construction Expo in Libya. Even though there is currently a civil war in Libya, the country is of great importance as an oil exporter. In addition, many new projects are taking place in Libya, in which HERZ products are providing cosy warmth and thus hopefully a peaceful atmosphere in the country.

Middle East

HERZ can look back on more than 25 years of partnerships in the Middle East. Many successful references and trade fair appearances strengthen HERZ's position in the Arab market. In October 2023, HERZ once again took part in the MENA Cool Forum (Middle East & North Africa), which was held jointly with the Arab Housing & Development Forum in Abu Dhabi, UAE. This was followed in December by HERZ's presence at the BIG5 Global trade fair in Dubai. This trade fair is one of the largest construction industry events in the Middle East, Africa and South Asia. HERZ has been represented by its own subsidiary in the UAE since 2012.

"HERZ is active throughout Africa, but is also recognised across the pond. We have had partners in the New World for over 20 years, with whom we are growing steadily and have become an integral part of the markets. Regardless of the climatic conditions, we have even seen increased demand for surface heating in the Middle East, South East Asia and Oceania," says HERZ Vice President Zoran Bankovic.

South East Asia

HERZ has been active in Southeast Asia since 2009. Starting in Vietnam, where the company was already involved in major projects such as the German House in Ho Chi Minh and the parliament in the capital Hanoi, HERZ expanded its partnerships in all directions. In the Philippines, for example, HERZ products, in particular the all-rounder HerzCON, are indispensable. HERZ concluded its most recent partnership in Southeast Asia in Singapore in 2022.

Scandinavia

Denmark was one of HERZ's first export countries. HERZ has been active in Scandinavia since 1965, at that time still under the name Gebauer & Lehrner. Even in the early years, the company recognised the importance of these markets and decisively expanded its presence. Over the years, HERZ has established a strong position in the Northern European market from its base in Glostrup, Denmark. Today, HERZ is not only present in Denmark, but also has a strong presence in Finland, Iceland, Norway and Sweden.

HERZ products that are particularly in demand in Northern Europe include connection systems, return valves, compression sets and thermostatic heads. HERZ regulating and control valves as well as flanged fittings and room thermostats are also essential for efficient heating in the cold Scandinavian countries. HERZ has been an active participant in Nordbygg, Northern Europe's largest and most important construction trade fair, for many years and will be exhibiting again in 2024.

Central Asia & Caucasus

HERZ has been active in Central Asia and the Caucasus for decades. From Kazakhstan to Uzbekistan, Kyrgyzstan, Turkmenistan, Tajikistan and the Caucasus countries of Azerbaijan, Georgia and Armenia, HERZ products are market leaders. Since the beginning of the 21st century, HERZ has been working closely with many local partners in these regions and is recognised as a specialist for technical solutions. HERZ even has its own subsidiary in Kazakhstan. The intensive market support provided by local HERZ employees has led to rapid growth of the subsidiary, which is also a leader in Kazakhstan, particularly in the area of surface heating systems and pump groups.

However, HERZ's successes in Central Asia are not limited to Kazakhstan. In 2020, HERZ won the Silk Road Award from the Austrian Chamber of Commerce for the supply of control valves for the major Dasmia project in Kyrgyzstan.

HERZ has a strong overall market presence in Central Asia with differential pressure controllers, combination valves, pump groups for underfloor heating as well as control and regulating valves and panel heating systems. "Competition is particularly difficult in product groups that require less technical knowledge - such as ball valves, pipe fittings, etc. - but the market is very competitive. When it comes to competition, the main players in these markets are generally companies from China and Turkey due to their geographical and cultural proximity, but also their attractive prices," says HERZ Business Development Director for CIS Anatolii Karenin.

However, HERZ knows no boundaries when it comes to market competition and is aware of its strengths: "Our advantage in these markets is a strong engineering team, extensive knowledge of hydraulics and high-quality, precise products. We are seeing positive changes in these regions in terms of product quality requirements. The quality and the 5-year guarantee of our products and, in particular, the on-site support give our customers the certainty that they have chosen the right products with HERZ," adds Anatolii Karenin.