HERZ on a course of success in Egypt
Over 80 projects in two years

The ancient Egyptians built monuments for eternity – with precise planning, technical sophistication and a deep understanding of materials. These principles are also of central importance to HERZ. For more than a decade, HERZ has been present in the land of the pharaohs and has established itself as a reliable partner in the field of heating and cooling. We recently had the pleasure of welcoming our Egyptian partner company Noor Scientific & Trade to Vienna. A visit to the Brennpunkt° Museum was also on the programme – in line with the motto ‘Understanding the past, shaping the future.’

The new capital of Egypt

Egypt is a country in transition. The population, currently at 113 million, is growing rapidly and is forecast to exceed 127 million by 2030. In order to relieve at least the heavily congested and overpopulated capital Cairo, which is heavily congested and overpopulated, and where more than 20 million people now live, the government began construction of the new administrative capital in 2016. This is located east of Cairo and is scheduled for completion in 2030. With the new administrative capital, which includes modern administrative buildings, residential areas and business districts, the government is focusing on more sustainable urban development. The estimated cost of construction is 53 billion euros. One of the project's landmarks is the Iconic Tower, which was completed last year and, at 394 metres, is the tallest building in Africa. HERZ products were also on board for this prestigious project.

Economic challenges and opportunities

After the Egyptian central bank floated the exchange rate for the local currency on 6 March 2024, the Egyptian pound plummeted. "The devaluation of the Egyptian pound led to strict foreign exchange controls, which make international trade more difficult. Foreign payments have become more complicated and import prices are rising

significantly. Many projects have been put on hold due to the war in the Gaza Strip.", says HERZ Vice President Zoran Bankovic, adding: ’Despite all the challenges, we were able to double our sales last year – a clear sign of the strength of our brand and the trust in our products.’

On the other hand, tourism is booming in Egypt: with almost 16 million visitors last year, the country reached its own record number of tourists in recent decades. ‘A great deal of investment is being made, particularly in the hotel and infrastructure sectors, whether in new buildings or renovations. We are committed to achieving great success again this year with our partner Noor Scientific & Trade,’ says Zoran Bankovic.

HERZ partner in Egypt: Noor Scientific & Trade

Noor Scientific & Trade LLC is a leading Egyptian company specialising in the marketing and distribution of scientific products in various fields such as industry, clinical practice, research, construction and the environment. Founded in 1991 with a team of six employees and a single sales department, the company has achieved remarkable growth. It currently employs over 100 professionals and operates various sales departments.

Hesham Boraik, head of the electromechanical department at Noor Scientific & Trade, has the following to say about the Egyptian market: ‘The Egyptian market is promising, supported by ambitious plans for new projects from the government, investors and the private sector. At the same time, competition and price sensitivity are increasing. The challenge is to maintain our brand image, the quality of our materials and our service at the best prices.’

84 projects in 2 years

Together with HERZ, Noor Scientific & Trade has already completed 84 projects in just two years. ‘Since the beginning of our collaboration, we have successfully exhibited at HVAC trade fairs and held seminars with full support from HERZ,’ says Hesham Boraik.

Last year, Noor Scientific & Trade held its annual ‘Complete Electromechanical Portfolio for HVAC & Fire Fighting’ seminar with numerous participants. The focus was on the presentation of the new version of HerzCON, a pre-assembled connection system for fancoils. The product was recently equipped with an 80 mm pipe distance and offers an optional additional valve for direct differential pressure measurement between the system and the fancoil. ‘The first presentation was a great success – shortly afterwards, the first orders were received,’ says Zoran Bankovic.

He is very pleased about the visit of the Egyptian partners: ‘The visit of our Egyptian partners in Vienna emphasises the close cooperation and mutual trust. During the factory tour, they were able to experience the quality and precision of HERZ products up close, even during the manufacturing process. The trip to the heating museum was an impressive demonstration of how heating technology has developed over the centuries – a fitting setting for a partnership that combines tradition and innovation.’

Header Picture: The guests from Egypt and the management take a seat in the historic 19th-century classroom, which can be seen in its original state at the Brennpunkt° Heating Museum. With the help of the historical disciplinary instrument, Zoran Bankovic ensures that knowledge is imparted. From left to right: Zoran Bankovic (HERZ Vice President), Mohammed Ahmed Elsayed Ahmed Ahmed Noor (Vice President Noor Scientific & Trade), Gerhard Glinzerer (HERZ Group Owner) and Ahmed Ahmed Amin (Executive Manager Noor Scientific & Trade).