Our HEART beats globally
Market situation worldwide
HERZ is synonymous with pioneering, time-saving, compact and efficient products for building technology. From Canada to the Fiji Islands, HERZ products are successfully in use worldwide. In order to continue exporting as an Austrian company all over the world, HERZ is strengthening its presence in all markets. In 2024, particular attention was paid to Southeast Asia, the Middle East and the New World. HERZ has expanded and strengthened its presence in these areas and expanded and intensified its partnerships.
Southeast Asia
Since 2009, HERZ has been making a decisive impact in Southeast Asia – the starting point was Vietnam. With projects such as the German House in Ho Chi Minh City and the Parliament building in Hanoi, the company proved its expertise early on. Since then, HERZ has steadily expanded its presence.
In 2024, Vietnam experienced a significant upturn in tourism, with 40% more visitors than in the previous year flocking to the country. Hotel construction is flourishing and investments are paying off. ‘We are seeing an increased rise in hotel construction, healthcare and data centres in Vietnam. We are proud that HERZ products are increasingly being used here,’ says Zoran Bankovic, HERZ Vice President, adding: ’Vietnam will be one of the most exciting markets in 2024. Compared to the previous year, we have tripled our sales.’
The construction of data centres in Southeast Asia is booming. In Indonesia, HERZ was able to supply two Microsoft data centres last year. ‘We are aware of the special requirements for data centres. The pressure fluctuations in cooling in large dimensions require the highest precision and durability in the products to ensure long-term operational stability and energy efficiency. Our products have proven themselves in these demanding environments and reliably meet the specific requirements,’ explains Zoran Bankovic.
In Thailand, HERZ exhibited for the first time at the RHVAC (Refrigeration, Heating, Ventilation, Air Conditioning) Bangkok trade fair in 2024. ’We have seen a remarkable demand for our products. This positive response has prompted us to focus more on the Thai market in 2025 in order to meet this growing demand. In order to serve our local customers even better, we are already planning various activities for 2025, such as seminars, to promote the exchange of innovative solutions and sustainable technologies,’ emphasises Zoran Bankovic.
Middle East
HERZ looks back on more than 25 years of partnerships in the Middle East. Many successful references and trade fair appearances strengthen HERZ's position in the Arab market.
Due to the attacks on ships in the Red Sea by the Huthi, who wanted to express their solidarity with the Palestinians in Gaza after their declaration, safe shipping traffic via the Suez Canal has been severely disrupted. ‘Deliveries from Europe have been problematic since the beginning of 2024, as we usually use the Suez Canal. Since then, we have been taking the Cape of Good Hope route, which goes around Africa, to our branch in the Emirates. Usually the goods are on the road for three to four months,’ reports Zoran Bankovic. The HERZ branch in the Emirates serves more than 30 countries. To avoid delays in delivery, HERZ delivers large quantities to its subsidiary.
‘From technical advice and design to follow-up – we provide our customers with comprehensive support. This comprehensive support, together with the quality of our products and special solutions for these regions, such as HerzCON – our direct connection for fancoils, is a key reason for our success,’ says Zoran Bankovic. In 2024, HerzCON recorded strong sales figures in the Middle East and Southeast Asia. Other successful products in these regions also include HERZ isolation valves, cooling system solutions, branch valves and control and regulating valves. ‘Energy efficiency is also a crucial issue in the Middle East. Producing cold water for cooling systems is costly and ultimately very expensive. That's why we are seeing a great deal of interest in the precision and quality of our products,’ explains Zoran Bankovic in an interview with HERZ News.
For 2025, HERZ is setting a clear focus on Saudi Arabia and India in the Middle East. In Saudi Arabia, the market is showing remarkable growth, which indicates a successful economic environment. HERZ aims to further expand this positive development.
The New World
Although the Canadian market is characterised by a strong reliance on fossil fuels, HERZ has been able to make significant progress and lay the foundation for further growth in the boiler systems sector. ‘Canada is on the threshold of an energy revolution and we are ready to actively shape this change. Fossil fuels still dominate the market, but the potential for renewable energies is enormous. Our quality is convincing more and more customers to switch to sustainable solutions. Together with our competent partners, who understand the market and recognise the necessity of a green future, we are resolutely driving this change forward,’ says Ing. Patrick Passegger, Export Manager at HERZ Energietechnik.
In addition, there are Canadian standards and lengthy certification processes for boiler systems, which primarily serve as a market protection instrument to slow down European manufacturers. ‘Our products meet all European standards at a high level. Nevertheless, we face considerable bureaucratic hurdles in Canada,’ explains Patrick Passegger.
Despite these hurdles, in addition to the firematic boilers that have already been certified in the 150–500 kW output range, HERZ Energietechnik was able to export large boilers in the 1–1.5 MW output range to Canada last year.
‘The biomass market is growing noticeably. In addition to our large boilers, we have also successfully advanced the certification process for our small boilers in the 45–60 kW output range. The first orders in this segment for 2025 have already been received,’ says export manager Patrick Passegger, who is aiming for targeted expansion of the small boiler market in 2025.
In the area of valves, HERZ is focusing on surface heating and cooling systems for 2025, which offer promising market potential in Canada.
© 2025. HERZ
